Beijer Electronics strengthens brand identity

2019-04-29

Beijer Electronics announces a strengthened brand identity and corporate vision under the tagline of “People and Technology. Connected.”

Since the start in 1981, Beijer Electronics has been headquartered in Malmö, southern Sweden and is one of three business entities within the listed BEIJER GROUP. The customer base of BEIJER GROUP includes major global corporations with demanding standards like Alfa Laval, Bombardier, Alstom and Emerson. Repeat orders and new business accounts secured are evidence of international competitiveness, and of products and services in demand, generating a sale of 1.4 billion SEK in 2018.

Over the years, Beijer Electronics has expanded internationally, and is represented in Europe, Asia and the Americas through proprietary offices and carefully selected value-added distributors. Sales and support resources are located in all three regions. Maintaining a long-term local presence is an important part of Beijer Electronics’ growth strategy.

The reputation and equity built under the previous identity is a valuable asset, but no longer accurately reflects Beijer Electronics complete offer, services or future direction. The new vision, identity and tagline effectively addresses this.

Stefan Lager, CEO of Beijer Electronics explains “We are a people company. Our experienced, skilled and passionate people empower customers and partners to meet their challenges through best-in-class, user-friendly solutions. And we are a technology company. We help our customers and partners optimize processes through our software, hardware and services, and through our support. Connecting people and technologies provides the means to accomplish goals and ambitions, and gain a competitive edge in today’s digitalized world.”

“This is an exciting change for us and marks a strategic pivot in our future direction,” says Stefan Lager, CEO of Beijer Electronics.

The strengthened brand identity embodies an organization reinventing itself, but still committed to its DNA and heritage. The identity builds upon our history of innovation and customer focus, but opens doors to the digitalized world with the new tagline “People and Technology. Connected.” The rebranding is part of Beijer Electronics’ strategy to evolve business and create a foundation for new opportunities.

The vision of Beijer Electronics states: “Beijer Electronics is a multinational, cross-industry innovator that connects people and technologies to optimize processes for business-critical applications. As experts in user-friendly software, hardware and services for the Industrial Internet of Things, we empower you to meet your challenges through leading-edge solutions.”

“This is an exciting change for us and marks a strategic pivot in our future direction,” says Stefan Lager, CEO of Beijer Electronics. “While our commitment to the customers and partners we serve will not change, there is incredible potential to grow. Our strengthened branding positions us for those opportunities.”

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