Strategic focus areas
The IAS business areaBeijer Electronics’ proprietary HMI products are the foundation of the IAS business area. In the Nordics, Beijer Electronics also offers a range of complementary third-party products in industrial automation.
The IAS business area has two clear competitive advantages – state-of-the-art, market-leading software and a broad product portfolio that is attractive to many different markets. IAS has a broad-based global presence as OEM customers and system integrators are the key sales channels, which are approached
by proprietary sales teams. In order to reach full potential, the in-house sales organization is also supplemented by a broad distributor network.
The IDC business area
The IDC business area consists of the brands Westermo and Korenix, which have complementary strategies.
Westermo develops and manufactures communications products and solutions for demanding segments such as the rail, processing, water and energy industries. Westermo has a world-leading offering for robust network solutions for critical operating systems. The products consist of robust hardware platforms built on the proprietary WeOS operating system. The company’s global market presence is achieved through in-house sales and leading OEM customers.
Korenix has a leading position in switches for wireless data communication. The main focus is on security and surveillance applications. In order to reach as many end users as possible, most of Korenix’ sales go via distributors.